RVRE Apparel’s main focus is to empower people from all walks of life to be their greatest selves. The founder of RVRE Apparel believes that fashion can be an inclusive and inspirational space for all. Each of their clothing collections is based on a specific affirmation theme. RVRE Apparel believes that displaying messages on their clothing encouraging self-love, self-esteem and self-confidence are very crucial for living a fulfilled and happy life. Our mission as a creative team was to make sure that we communicated the core values of RVRE Apparel at every point of our research and creative process. We came to the conclusion that producing a stamp-like logo would be the driving force behind the company’s visual statement. We created various affirmation graphics for RVRE Apparel, including t-shirts, hats, tank tops, hoodies, and sweaters. We also created the visual experience for their desktop/mobile e-commerce sites and their social media outlets.
