The goal of this branding project was to create a minimal and bold visual presence for the company. Advent Architecture’s mission and vision are to build sustainable architectural projects in both urban and rural contexts. To stand out from the crowd, they specifically requested us to take inspiration from their past and current blueprints’ forms and expression. During our research process, our creative team noticed repeating triangular motifs in Advent Architecture’s design execution. That gave us a strong foundation to create the company’s brand identity around a triangular theme with a minimalist but bold aesthetic.
