Creating the brand identity for Timeless Music Entertainment (TME) was full of energy and experimentation. The founder of TME Daniel 'BirdMan Zoe' Desir verbally emphasized that the logo MUST BE iconic and timeless. This project took many forms during our creative process, we were diligently chasing a long-lasting and recognizable musical icon. Halfway into the design process, we came to the conclusion that the vinyl record is one of the strongest and most popular musical icons nationally and abroad. That’s the reason why we’ve decided to move full force and form in that direction with the brand’s design language.