The request for this project was to create a solid and memorable identity for Eisen Wheels. Since they are in the business of creating bespoke wheels for luxury clients, they wanted to make sure that the identity that we’ve created for the company met their opulent standards at every level. Luxury was the driving force under the hood of this project. Our creative team conducted countless research in the luxury wheel manufacturing sector to ensure that the direction we took the brand’s identity exceeded the Eisen Wheels team’s greatest expectations.
